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This year, 40% Less Fat Sweet Mesquite Barbeque was named to Fitness magazine’s 2011 Healthy Food Awards as a “Best Crunchy Snack.” Also, in one of Hungry Girl’s daily newsletters from July, the entire line of 40% reduced fat chips were named as a best swap for traditional potato chips.

Fitness magazine selects its winners by working with nutritionists to analyze and sample more than a thousand snacks. The first cut is made based on calories, fat, saturated fat, sodium and added sugars. More than 850 snacks remained in the second cut, so nutritionists analyzed nutrition labels and ingredients to whittle down the field of healthy snacks for the taste test round. From this final phase, the winners were selected by a panel of readers and editors.

“We have worked hard to create a reduced fat chip that tastes just as good as the original and we stand by that claim,” said Heidi Daly Ford, Brand Manager. “It is great to see all of the hard work the Cape team put into our 40% reduced fat line recognized by such reputable media outlets.”

Like the other Cape Cod Potato Chips, the 40% reduced fat varieties are all natural and kettle-cooked in 100% canola oil with no trans fat. The chips are then flash baked to remove excess surface oil to reduce the fat content naturally. These varieties are also gluten- and preservative-free. You will never find a potato flake or fat substitute in a bag of Cape Cod Potato Chips. Also, joining the 40% reduced fat line of chips is the rich, yet reduced fat, 40% Less Fat Aged Cheddar & Sour Cream.

The well-known Cape Cod® lighthouse on the package makes it easy for consumers to find among the sea of salty snacks. An 8-ounce bag of the new 40% Less Fat variety retails around $3.49 and can be found at major retailers now or ordered online at

For more information about the 2011 Healthy Food Awards, visit the Fitness website.