Sometimes we just can’t stop at perfection. Our Sea Salt & Vinegar Chips were already a classic – thickly-sliced for a full, robust potato flavor, plus a bit more vinegar than you might find on thinner chips. We decided to remove the excess oil and reduce the fat during our unique kettle cooking process. Now every chip holds layers of wonderful, salty, sour flavor – and 40% less fat. How’s that for a recipe for success?